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Event Resources
and Client Case Studies

Matae Reference Campaign Partnership.png

Campaign Partnership

Matae

We engaged in a partnership campaign with Agencia Change in 2024 for our Change Workspace software product. Overall, we were impressed with the results of the campaign, and very happy to have invested in it. Designed to create awareness of our product and expertise with a change management audience, we completed the full methodology including an objective review of our product which was published via Agencia Change channels and forwarded to our own channels.

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From the campaign, we had number of people sign up to trial the product, which was an unexpected bonus given the campaign is intended to be awareness and content based.

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An additional benefit of the campaign was the quality feedback provided by Kerrie’s product review. This was brilliant, the feedback was structured and detailed and has helped us enhance the user experience and interface prior to launch.

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As a direct result of the Agencia Change partnership campaign, we’re now seeing the benefits of the measures we put in place to rectify the priority areas brought to our attention - these have been very well received by our customers.

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In addition, the review has yielded great ongoing content and an additional platform for conversation that is value adding to our target audience.

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Matt Dragun, Founder and Managing Director

Matae

Agencia Change worked with Matae prior to their 2024 launch of Change Workspace. We conducted thorough, independent user testing of their change management tool and provided valuable feedback to assist go-to-market readiness. We published our reviews openly to the market and met with Matae regularly to provide feedback and receive updates on the development of Change Workspace. We held joint online events in which we shared our collaborative experience with the market, and Agencia Change promoted the work Matae was undergoing to shape and deliver their Change Workspace product.

LinkedIn Event: The Business Case for Change Tech

Organisations developing a single view of change truly get to move the dial on strategic change implementation. Coupled with digital adoption tools, having a single view of change is set to be the next big leap forward for change management outcomes. Change practitioners take pride in delivering quality outcomes for their stakeholders, but it may not feel quite so natural for change teams to seek investment in their own processes.

Panel

Lenore Miller

Chair - Lenore Miller
Co-Founder and Senior Consultant
Concieo Partners

Matt Dragun

Matt Dragun
Founder and Managing Director
Matae

Agencia Change Founder and Change Director, Kerrie Smit

Kerrie Smit
Founder and Change Director
Agencia Change

Background

Agencia Change conducted an interactive trial of change management tool, Matae Change Workspace. When the review was completed, we ran some public events with Matae to discuss what we'd learned from using the tool, and conducting the review. Read our reviews of Matae Change Workspace functionality:

White Paper & Event Slide Deck

Download the Matae White Paper

Your complete guide to selecting and implementing the right software

"Implementing change management software can streamline processes, enhance decision-

making, and drive successful transformation initiatives across your organisation. However, bringing such a solution into your business is not without challenges. From establishing the business need and finding the right software, to navigating IT approvals and building a robust business case, each step requires careful planning and strategic alignment."

Download the Matae White Paper

Download the slides from the LinkedIn Live event, 17 October 2024

Watch the Event

Read the Blog

Watch a complete event recording

50 minutes

Read the related article from the

Agencia Change Blog

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